RUS x CUEREN
Contemporary leather brand CUEREN from Seoul and RUS , a knitwear-focused brand from A Coruña, Spain, share a deep appreciation for shape, craftsmanship, and materials, sparking a dialogue between two distant creative visions and inspiring this unique collaboration.
Set in the Japanese countryside, the CUEREN × RUS collaboration explores how ideas formed thousands of kilometers apart can intersect and take on new form,
where individuality comes through in the tactile interplay of textures, and pieces invite unexpected layering and styling possibilities.
A chance to see both projects from a different angle — and to explore the full story in the lookbook.
Megumu wears the NAMIDA vest, MOMOKA shirt and DOMU pants
Megumu wears the MOMOKA shirt and KOMA skirt
Megumu wears the TOIKI scarf, GENSOU vest, BIKOU polo and NAGARE skirt
CUEREN flats
CUEREN loafers
Megumu wears the KATACHI coat, YUBI sweater and NAGARE skirt
Megumu wears the YUBI sweater, MIJIKAI mittens and SHUNKAN pants
Megumu wears the MANTELLO cardigan and YUBI sweater
Megumu wears the MOMOKA shirt and KOMA skirt
Megumu wears the NAMIDA vest, MOMOKA shirt and DOMU pants
Megumu wears the YOYOGI dress and DANPEN scarf
Megumu wears the TOIKI scarf, GENSOU vest, BIKOU polo and NAGARE skirt
Shoes
Clothing
Photographer
Art Direction & Production
Hair & Makeup
Model
Photo Assistant
Hair & Makeup Assistant